The Brief: Middy's launched MEGA Rewards, a cash back loyalty program partnered with Clipsal Schneider. They needed a campaign that worked everywhere: website banners, social media, email, in-store signage, staff training materials, and trade presenters. One visual system. One message. Consistent across every touchpoint, from the national website to 60+ branches, that spoke to their tradie audience.

What We Did: Key visual development. Campaign adaptation across digital (web banners, social assets, email) and print (A4 flyers, in-store posters, trade presenters). Staff-facing materials including a training one-pager with FAQs, activation steps, and talking points. Co-branded execution working within both the Middy's and Clipsal Schneider brand guidelines. All to driving awareness and conversion to online transactions.