The Brief: Middy's launched MEGA Rewards, a cashback loyalty program partnered with Clipsal Schneider. They needed a campaign that worked everywhere: website banners, social media, email, in-store signage, staff training materials, and trade presenters. One visual system. One message. Consistent across every touchpoint, from the national website to 60+ branches.

What We Did: Key visual development. Campaign adaptation across digital (web banners, social assets, email) and print (A4 flyers, in-store posters, trade presenters). Staff-facing materials including a training one-pager with FAQs, activation steps, and talking points. Co-branded execution working within both the Middy's and Clipsal Schneider brand guidelines.

Why it matters on your site: This isn't the project that makes someone say "wow, beautiful." It's the project that makes a business owner say "this person can actually run a campaign." It shows range, operational thinking, and the ability to maintain consistency across a dozen formats. That's exactly what your retainer clients need to see.

For the card image in Framer: Use one of the web banner assets (the one with the guy holding the phone) or create a grid/collage of 3-4 of the different format adaptations to show the range. The grid approach is stronger because it immediately communicates "multi-format campaign" at a glance.