Brand identity, packaging design, and go-to-market strategy for a tropical fruit company in Far North Queensland. From naming to shelf-ready product across three SKUs.
Client
BIG FARMER
Year
2025
Deliverable
Brand Identity, Strategy, Web Design & Packaging Design
Info
Big Farmer started with cacao - bold, cheeky, and packed with benefits. But the vision grew bigger: a full range of tropical therapeutic products designed to support natural bodily homeostasis.
That shift called for a rebrand. We built an identity that’s playful yet premium, leaning into the “tropical medicine cabinet” concept. Bold typefaces, vibrant earthy tones, and packaging that balances cheeky confidence with natural credibility.
The result? A brand that doesn’t whisper wellness, it shouts it, with authority (with a little bit of attitude).
Credit
YKC Agency
