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two-year ceiling to now, no ad spend, Wildside Adventures

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Sector

01Tourism02Property developers03Tradies & builders04Destinations

Craft

05Websites06AI SEO07Social & paid

Place

08Far North Queensland
REC № 0004 · The Point · Mission Beach

The Point, South Mission Beach

At Headland, South Mission Beach

The crown jewel of the headland. Deserving of its own name, film, page and memorandum.

01The Idea

Same Headland. Different Buyer.

Headland sells twelve homesites to people building a home by the sea. Lot 13 sits at the end of the same road, and its buyer is shopping for something else entirely.

Inside the estate's story it was always going to read as the thirteenth lot. So we gave it its own name, its own mark and the estate's green, a shade deeper.

  • Estate green#1F2A22
  • Sand#EDE5D3
  • Paper#FAF7F0
  • Ochre#B5734A
  • Coral Sea#4A7A82
The estate · twelve lots
Lot 13 · its own name
02From The Air

Nobody Buys The Point From The Road.

From the ground it's a paddock with a view.
From the air it's a headland with a bay either side.

The headland from high over the sea: a wooded point with a bay either side and a long beach running away to the range.
Fig. 1The whole headland, the silt line curling round the tip.
Looking inland from off the tip: the neck of the headland between two bays, cleared ground along its top and the range behind.
Fig. 2From off the tip, a bay either side and the range behind.
The wooded tip of the headland from above, a boat's wake heading out to sea and an island offshore.
Fig. 3A boat heading out, past the tip of the Point.
Above the cleared ground on the crest, the bay beside it at low tide in ribbons of sand, the coast running north.
Fig. 4Low tide in the bay below the crest.
Straight down on the shed and its pad: a yellow helicopter parked with its blades tied, two cars beside it and the grass mown in stripes.
Fig. 5Straight down on the shed, the helicopter on its pad.
The shed and the helicopter pad from behind, the crest and the islands beyond.
Fig. 6The helicopter lifting off beside the shed.The helicopter on its pad by the shed, the islands beyond.
03The Memorandum

Every Page Pointed.

The memorandum runs to 17 landscape pages in estate green and sand. The name set wide across the cover, an icon drawn for each highlight, the coast chart recoloured to match and Lot 13 traced on its survey plan. Here are 12 of them, cover to close.

The memorandum cover: The Point, set over an aerial of the whole headland.
p. 1The cover. The name set wide over the whole headland.
Contents page, beside an aerial of the headland at low tide.
p. 2Contents, set beside low tide.
Summary page: The Point, Mission Beach, in three columns of text.
p. 3The summary, in three columns.
Highlights page: a full-width aerial over a row of six drawn icons.
p. 5Six highlights, each with its own drawn icon.
Property description: a table of the lot details beside an aerial of the helicopter shed.
p. 6The property line by line, beside the helicopter shed.
The three bays: an aerial with the boundary drawn and each bay named.
p. 7The three bays, named on the aerial.
Survey plan page: Lot 13 on SP354952, 41.86 hectares, shaded in sand.
p. 8Lot 13, traced in sand on its survey plan.
One line in italics beside a photograph of the wetland, lilies on the water.
p. 9The wetland, given a page of its own.
Location page: text beside a coast chart from Kurrimine Beach to Tully Heads.
p. 10The local coast chart, recoloured in estate green.
The Point from the water, the range behind, across the full page.
p. 13The Point from the water, the range behind.
Views page: two photographs from the open ground above the beach.
p. 14Two views from the open ground.
The back cover: The Point, one line, and the agents’ marks.
p. 17The back cover, and its one line.

p. 1 of 17

04Start Here

Start With The Part You Need.

Take all of it, or just the piece you need.

Make It Better.

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