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On the recordServices

350→1,020

Clicks a month

two-year ceiling to now, no ad spend, Wildside Adventures

Read the case →

Sector

01Tourism02Property developers03Tradies & builders04Destinations

Craft

05Websites06AI SEO07Social & paid

Place

08Far North Queensland

The Record.

Opinions are like artificial intelligence: everyone’s got one…

The Record · PressingsLatest

Measurement How Do I Know If My Marketing Is Working? № 0005 · 21.10.2026

On File05

Now Playing Read № 0005
The Record · Reference ArticlesFive On File[Rev 21.10.26]

What Is On File.

Reference articles, sourced and structured. No listicles, no filler. Written for owners with a real question and ten minutes.

Register№ 0001 Onward
CadenceOn Completion
Written ByPaul Bosiger
FeedRSS
Written at Mission Beach for Far North Queensland The work behind it sits in the case studies

The Back Catalogue

  1. № 0004How To Market A Resort In Tropical Australia30 September 2026 · Tourism
  2. № 0003Brand Storytelling For Small Business Growth23 September 2026 · Brand
  3. № 0002Brand Strategy For Small Business16 September 2026 · Brand
  4. № 0001How To Get Your Business Mentioned By ChatGPT12 July 2026 · AI Search

№ 0005 · 21 October 2026 · Measurement

How Do I Know If My Marketing Is Working?

Every month a report arrives full of reach and clicks, and you still can't say whether any of it filled a room or booked a job.

  1. 01Is My Marketing Working?
  2. 02How Should A Small Business Measure Marketing Results?
  3. 03What Should A Marketing Dashboard Show?
  4. 04How Do I Track Direct Bookings?
  5. 05How Do I Track If ChatGPT Mentions My Business?
  6. 06How Often Should I Review My Marketing?

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